What The Heck Is Business Culture?

Culture.  That’s a word I’ve heard a lot over the past two days here in Rio de Janeiro at the US-Brazil Innovation Summit.  But what does it mean?  And how does culture actually cause innovation?

I attend my share of conferences, and sometimes I notice trends.  This time, I observed a sea change: the willingness to speak openly about culture as a driver of innovation.  A few years ago, talking about the economic role of culture might have gotten someone in trouble as an arrogant American.  Read it here.