Geoloqi Makes it Easier to Make Apps Smarter

During her keynote speech at the 2012 South by Southwest Interactive festival in Austin, Texas, Geoloqi CEO Amber Case proclaimed that the next generation of location-based apps and analytics would transform the mobile phone into a "remote control for reality," with people as the metaphorical buttons. The problem with the current state of things, she lamented, is that you "miss a lot of life looking at the screen all the time." Read it here.